The Book About the Ad That Changed American Politics

Daisy Petals and Mushroom Clouds

LBJ, Barry Goldwater and the Ad That Changed American Politics

By Professor Robert Mann 

While he was an Art Director at Doyle Dane Bernbach in 1964, our partner Sid Myers teamed with Copywriter Stan Lee to create : “Daisy Girl”-- the most talked about commercial in the history of political advertising. Professor Robert Mann at LSU turned the talk into a book and the book -- in turn -- has generated a lot of talk. It’s been highly praised:

"Disguised as a slender monograph, 'Daisy Petals and Mushroom Clouds' is actually a political thriller."

        --Wall Street Journal

Professor Mann holds the Manship Chair at the Manship School of Mass Communication at Louisiana State University and is director of the school’s Reilly Center for Media and

Public Affairs. He is the author of critically acclaimed histories of the civil rights movement, the Vietnam War and American wartime dissent. His essays and reviews have appeared in numerous publications, including the New York Times, the Boston Globe, Politco.com, and the New Orleans Times-Picayune.